Together, we will create a new economic reality for businesses.

Beneficial Factoring
Innovative fintech solutions for SME finance

The road to a brighter financial future.

Up Capital is a pioneering fintech company founded by experienced entrepreneurs and experts in technology, credit, and capital markets.

Our mission is to simplify and enhance the accessibility of credit and financing for businesses around the world, thereby boosting their role in the local economy.

We've developed cutting-edge technology that quickly converts invoices into cash, reducing wait times for funds and enhancing both liquidity and financial flow. Our solutions are designed without the need for personal guarantees or collateral, fostering an equitable system that benefits all involved parties.

Currently, Up Capital collaborates with numerous clients and partners across financial, technological, legal, and economic sectors, aiming to broaden our impact both in Israel and globally.

Companies and corporations, by joining Up Capital, you can leverage a digital system that decreases operational load and boosts your profits. Your suppliers will enjoy the advantages of immediate payment advances, better control over business liquidity, and increased efficiency, speed, and transparency. Join now to propel your business forward!"

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The Team

Meet the visionaries behind innovation

Founder and CEO

Considered a renowned expert in the field of supply chain finance and working capital. Founder of Peninsula Company, which provides credit solutions to small and medium-sized companies in Israel and founder of eLoan, the first social lending company in Israel which was sold to the Mitv-Desh Group. Previously, he held a number of senior positions in large companies including: Head of Consumer Credit at National Card (now MAX), VP of Credit and Risk Management at Cholmobil, Director of Credit and Customer Financing in Systems Industry, Head of Factoring Division at UBank, etc. Mariano brings with him over 20 years of experience in supply chain finance, credit and factoring. Mariano has a bachelor's degree in economics from Tel Aviv University and a master's degree in business administration from the Technion.”

Chairman of Up Capital

Ron has held senior positions in the field of foreign banking and credit finance in the trading and retail worlds in the Hapoim Bank Group. In his last role, he served as the CEO of Serapit Mimonim, a subsidiary of Israchart, specializing in the provision of credit and the issuance of credit cards. Prior to that, he was COO of Credit Bisherechart for nine years. In previous positions, he served as Director of Customer Relations in the business division of Hapoalim Bank itself. Cohen holds a master's degree in business administration with a specialization in finance and marketing and a bachelor's degree in economics and international relations — both from Hebrew University.

Chief Financial Officer

Director Yaron Cohen brings over 20 years of experience in various management practice areas including financial auditing (Sumy Chaikin, KPMG), risk management, conducting feasibility and profitability analyses, building business forecasts, real estate investments in the USA, entrepreneurship and setting up and managing startups. Liron holds a bachelor's degree in economics and accounting and a master's degree in business administration with a specialization in finance from Tel Aviv University.

Vice President

Technology Specialist Over 20 years of experience with leading brands in various technology projects ranging from large-scale projects, in the field of e-commerce, Big Data Analyzer and BI systems, complex automation projects, process improvement, and leading business process management with unique enterprise strategies and highly valuable practices developed over the years.

Chief Technology Officer

Engineer, with extensive experience in Front end and Back end systems development, server management, interface development, information security and more. Lioni holds a bachelor's degree in mechanical engineering from Ariel University.

Director and VP of commercial relations

Entrepreneur, investor, more than 10 years of business development strategy supported on financial experience. Developing and driving businesses for sustainable financial growth through increasing sales and creating strong relationships with customers.Identifying and opening a growth strategy focused on financial gain and identifying new markets and building long-term business relationships.